Scanco and Spectrum Team up to Deliver 59 Prospects
Atlanta, Georgia, August 19, 2009 – Scanco and The Spectrum Services Group teamed up to present and market a lead generation campaign focused on a Scanco barcoding webinar. The result was an impressive 16.9% response rate generating 59 potential leads.
“This campaign, conducted for an Atlanta based MAS 500 VAR, was the continuation of an ongoing lead generation effort targeting the distribution industry,” stated Kimberly Clark, Managing Director for The Spectrum Services Group. “The response rate for the barcoding webinar is particularly exciting considering that it was conducted in the summer months during a down economy and since this was not the first contact with this prospect list.”
The campaign consisted of a direct mail post card to 350 distribution companies which touted the many benefits of barcoding for that industry. Among the benefits were decreased physical count time, a reduction in shipping errors and 100% inventory accuracy. This was followed up by an intensive three call TeleProspecting campaign, follow up calls and e-mails.
“We are thrilled at the response to this webinar,” stated Kate DeSantis, Marketing Director at Scanco. “It indicates to us that there is a significant interest in the advantages of barcoding for the distribution arena, and that many of these companies are preparing for their future in a new economy.”
About The Spectrum Services Group
The Spectrum Services Group is a full service marketing company specializing in helping small and mid-sized companies grow their business through a continuous marketing campaign. Operating as an outsourced marketing department, personalized service is our trademark and many of our clients consider Spectrum as an extended part of their team. For more information call (800) 881-3312 or visit www.TheSpectrumServicesGroup.com.
Scanco, LLC meets the needs of thousands of distribution and manufacturing operations with an extensive line of warehouse management solutions designed to integrate with Sage Software’s MAS 90/MAS 200 ERP and MAS 500 ERP. Our products provide the functionality to perform radio frequency data collection, inventory management, work order processing, RFID and label and tag printing. For more information, visit us at www.scanco.com or call 1-877-722-6261.