You may be wondering why the world turned pink all of a sudden! Watching a football game earlier this month, my husband said, “What’s with the pink?” He was referring to the shoes, arm bands and ball caps worn by both the players as well as guys on the sidelines. I explained to him that it is National Breast Cancer Awareness Month and that the NFL must be joining in with their support. Pretty cool if you ask me. With pink support all around us, from laundry detergent and chocolate manufacturers, to office supplies and retail stores such as Ann Taylor and Estee Lauder, it’s hard not to be inspired to participate.
As many of you know, we chose to support the Susan G. Komen foundation as our ‘company charity’ in response to one of our team members who was diagnosed last year. We wanted to thank those of you who responded to our August article with stories of your own and encourage you to continue to do so. Unfortunately breast cancer has touched so many of us and almost all of us know someone who has had it, be it our friend, sister, mother, daughter, or grandmother. As a part of Spectrum’s ‘Go Pink’ campaign in support of Komen for the Cure, we wanted to share some interesting history about National Breast Cancer Awareness Month with you:
October is the official month for the annual international health campaign organized by major breast cancer charities in order to increase awareness and to raise funds for research into its cause, prevention and cure. The campaign also offers information and support to those affected by breast cancer, and encourages awareness of the importance of early detection.
In 1985 AstraZeneca, which manufactures breast cancer drugs Arimidex and Tamoxifen, founded the National Breast Cancer Awareness Month. The aim from the start has been to promote mammography as the most effective weapon in the fight against breast cancer.
In 1983 the Race for the Cure was held for the first time in Dallas, Texas, where 800 people participated. According to the organizers, by 2002 the number of participants reached 1.3 million and the event was held in over 100 US cities. The event is also being organized in several other parts of the World.
In the fall of 1991, the Susan G. Komen Foundation handed out Pink Ribbons to participants in its New York City race for breast cancer survivors.
In 1993 Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies founded The Breast Cancer Research Foundation and established the Pink Ribbon as its official symbol.
In October 2008 the White House was decorated pink in honor of National Breast Cancer Awareness Month. And Estée Lauder Companies have arranged to have more than a dozen world-famous landmarks illuminated in pink light to draw attention to the importance of mammography screening for early diagnosis of breast cancer as well as the research for finding ways to cure and prevent breast cancer. Some of these landmarks have included Niagara Falls, Sydney’s Harbour Bridge, and Tokyo Tower to name a few.
During the month of October, people raise money by participating in or organizing activities such as a “pink day” (when employees wear pink clothing or accessories) at work. The money raised is donated to the organizers’ choice of breast cancer care or research programs. Let us join together in the fight against it and help researchers find out how to prevent it, and how to cure it!
Learn more by visiting our Go Pink page.