Spectrum Spotlight and New Service Detail

We’re thrilled to announce our newest team member, Becky Hankins-Martinson and the added service she is bringing to our repertoire that we think you will find of great benefit. Becky will be specializing in Inside Sales and Customer Care for our clients in a similar way that Spectrum handles marketing.

Finding someone with Becky’s background was critical to being able to offer this new service. The Inside Sales and Customer Care offering will allow our clients to maximize their marketing dollar by providing a way to ensure the sales cycle doesn’t stop after the initial inquiry is made, and that customers don’t leave for other solutions.

With Becky’s educational and employment background in advertising, project management, marketing and sales, we not only have finally found the perfect person to take the lead on our new offering, but we also have a wonderfully well rounded addition to our team who has unlimited potential in how she can help us and our clients.

Becky joins the Spectrum team with a B.A in Communications from the University of Wisconsin Whitewater and over 17 years of Marketing and Sales experience in a variety of industries, the last six of which were working for a large software reseller. There she focused on customer satisfaction, managing the sales process from initial inquiry to project management for post sales implementation projects, and managing all of the marketing functions in between.

“My strength is in assisting organizations achieve their goals through the use of planning and implementing effective marketing programs, seeing that the sales cycle doesn’t break down, and that existing clients remain happy and loyal customers,” says Becky. “I am thrilled to be able to apply those strengths to multiple companies who need this type of service to help them grow and stay competitive. And I am very excited to take this journey with The Spectrum Services Group!”

When Becky is not at Spectrum, she enjoys spending time with her family and friends. Most of her time is spent with her husband and daughter enjoying many outdoor activities, school and church functions and traveling. “Every year I plan an exciting trip for us ranging from my favorite city, Paris, to Disney World,” states Becky. “Somehow though, we always need a vacation afterwards as I seem to book us on every excursion, activity or site offered. Then it’s a needed trip to the spa!”

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