The Importance of Consistent Nurture Follow Up

There is a Chinese Proverb that says, “A drop of water, consistent over time, will bore a hole through a rock.”

With the average sales cycle for major purchases spanning between 6 months to a year, consistent lead nurturing and inside sales touches are vital. One of the main ingredients of successful selling is keeping leads warm.

Unfortunately many clients and prospects fall through the cracks of businesses because owners are too busy with the day-to-day operations of running their business and don’t have any time left over to allocate to making calls.

Statistics show that consistently following up with your leads and clients has been shown to reduce the sales cycle by up to 50%. And this becomes even more beneficial when the resources you’ve previously allocated to nurture efforts is simultaneously reduced.

If you’d like to learn more about our Inside Sales and Customer Care offering, please contact Becky Hankins-Martinson by phone at: (800) 881-3312 ext. 17, or by email at

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s