Before coming to work for Spectrum, I spent several years in the training department of a fairly large company. While there I worked with the Director of Training and learned so much about what drives success. If employees are trained properly (think of the Apple Store) and can answer questions from prospective customers, and bring enthusiasm to a product or service, they are more likely to profit, grow and succeed.
However since the economy has been struggling I continue to notice that the level of customer service, training, and availability of employees to provide help in many stores ranging from retail, office supply, grocery etc. has decreased greatly. I’m a little astonished because it seems to me if a company doesn’t help people make a decision to buy when they come in, how are they planning to be successful in the long-term? I firmly believe that any dollars spent on marketing should be followed up with training, as they go hand in hand.
“Success occurs when opportunity meets preparation.”
– Zig Ziglar